Undoubtedly, travel and tourism are one of the main sectors that generate a large portion of income for most countries. Traveling means a lot of things including travel arrangements, sightseeing, good food, and most importantly luggage. Travel bags are widely used items in luggage transportation and thus, the luggage and bags market is growing with each passing day.
Over the past few years, the luggage bags market has seen significant growth driven by increasing travel frequency, changing lifestyles, and rising disposable incomes.
This article is about the various aspects of this market, providing a detailed analysis supported by statistics.
Revenue Growth
India’s luggage and bags market has experienced robust revenue growth, with an estimated CAGR of 10.3% from 2019 to 2025. The market was valued at approximately Rs. 10,500 crores in 2017, projected to reach around 13,500 crores by the end of 2024. This growth is fuelled by several factors including domestic and international travel, urbanization, and the rising popularity of branded products.
Sales Volume
The sales volume in the luggage and bags market has also shown a very positive trend. During 2023, the market witnessed a sale of approximately 120 million units of luggage bags which was way more than 80 million units in 2017. This was also derived by several factors which included a growing middle-class population, higher disposable incomes, and a growth in the number of working professionals who needed bags for their daily needs as well as their vacations.
Competition Factors
With the growing population and other factors, the competition in the luggage and bags market is also growing. Both domestic and international players vying for market share. The key competition factors are listed below-
- Brand Reputation
This is one of the major factors that drive competition among different brands. Established brands with a strong reputation for quality and durability hold a competitive edge.
- Pricing
The next factor that attracts customers is the pricing. In a price-sensitive market like India, competitive pricing strategies are crucial.
- Product Range
Brands should take care of every need of a customer and should think in that manner. A diverse product range catering to the diverse needs of customers can attract customers easily.
- Distribution Network
Robust distribution network; both online and offline can help in reaching a larger customer base.
- Innovative Designs
Working on designs is one of the easiest ways to attract more customers; innovative and stylish designs appeal to a larger customer base.
Key Trends
The key trends that are responsible for shaping the luggage and bags market in India are as follows-
- E-commerce Growth
One of the major reasons that boosted sales was the rise of e-commerce platforms that provided customers with a wide range of options and convenient shopping experiences.
- Eco-Friendly Products
People are becoming more considerate of eco-friendly products. This has led to brands introducing sustainable luggage bags made from recycled material.
- Customization
Customization is becoming widely popular in several products including luggage bags. This allows customers to express their individuality.
- Smart Luggage
Brands have introduced smart luggage with amazing features like GPS tracking, USB charging ports, and even anti-theft technology. These features are being noticed and thus, are gaining traction.
Key Players
The key players dominating the luggage bags market in India are as follows
- VIP Industries
VIP is the leading player in the luggage industry offering a wide range of products from brands including Caprese, Aristocrat, and more.
- Samsonite
Samsonite is known for its high-quality and durable products. It caters to premium and mid-range segments and is one of the best options for luggage bags in India.
- Safari Industries Ltd.
When it comes to offering competitive pricing, Safari offers a variety of luggage products at amazing prices.
- American Tourister
American Tourister is a subsidiary of Samsonite and is popular for its stylish and durable bags.
- Wildcraft
Specializing in outdoor gear including backpacks and travel bags, Wildcraft is one of the most appealing brands to adventure enthusiasts.
Revenue Share Analysis
The revenue share reveals the following data-
- During the calendar year 2019, the market drift was 45% towards the organized sector and 55% towards the organized sector.
- During 2020, the demand for unorganized bags grew and became 61% while it remained at 39% for organized bags.
- During 2021, 53% of the market was acquired by the unorganized sector and it gave just 47% space to the organized sector.
- During the calendar year 2022, the demand for the branded segment grew and this led to a 56% market drift towards it. On the other hand, the non-branded segment saw a decline which was just 44%.
- Similarly, during the next years, the branded segment continued to dominate the market and it is being speculated that by the end of 2025, the demand for the branded segment will be around 60% which means, the non-branded segment will go down to 40%.
Popular Brands
The popular brands include
- Skybags
- Aristocrat
- Safari
- Samsonite
- VIP
- American Tourister, and
- Delsey
The above-listed brands are well-known for their quality and durability. People trust them for designs and sturdiness which make them a popular choice among several customers.
Emerging Brands
Other than the established brands listed above, the market is flooded with several emerging brands as well including
- Mokobara
- Nasher Miles
- Uppercase
- Arista Vault, and more.
Our Final Words
Undoubtedly, the luggage and bags market in India is poised for continued growth. This growth is driven by several factors including an increase in travel, urbanization, and changing consumer preferences. Both established and emerging players are innovating to capture a larger share of a versatile market. Some of these emerging brands including Mokobara, Uppercase, and more offer huge rebates on several products while shopping online. You can take advantage of such discounts and save your hard-earned money.
With customers being more specific with their needs and wanting quality, style, and functionality, the future of the luggage and bags market in India looks prominently promising.