WhatsApp has become a very important platform for businesses to get leads and clients in today’s world. Focusing on this platform is crucial for sales and marketing, as it is one of the best ways to reach clients directly after email marketing.
After a certain scale in your business, it becomes really time-consuming and harder to keep track of all engagements.
This is where Wati.io comes in and helps you automate and drive conversions on WhatsApp.
Wati.io is a WhatsApp business automation tool that helps scale your business by automating repetitive marketing tasks, follow-ups, WhatsApp notifications, and team collaboration. Therefore, in this article, we will be diving deeper and finding out whether it is worth the investment.
Message Directly From Google Sheets
This feature in Wati.io helps you send WhatsApp messages directly from your Google Sheets. This automatic message sending saves a ton of time when you are adding hundreds of prospects to your sheet daily. This feature may not seem that important when you are just starting out, but if you want to scale after a certain point in your business, tasks like these must be automated.
Wati.io can also be used for sending bulk messages on WhatsApp by importing your contact list in CSV format and segmenting them by location and their stage of the sales funnel.
The following includes business advantages of automating your WhatsApp messages to new prospects:
- Saves time that can be better used for other tasks.
- Get rid of manual repetitive follow-ups.
- Adds a convenience factor.
Optimize Task Allocation
Driving sales for your organisation involves multiple departments and people working together. Therefore, at a certain point in your business, miscommunications and unoptimized tasks allocated between different sales teams must be addressed.
This is where Wati comes in and helps you optimize team collaboration and drive more revenue. You can create teams, assign specific tasks to specific members of the sales team. It is important to check for coupon codes and offers, and whether your team size is big enough to justify purchasing Wati.io.
Another major highlight for businesses is that all teammates can access and view the automated workflows.
Highlights:
- Enables transparent communication and team management.
- Easy integration with payment tools, CMS, and many other platforms.
- Automated messaging.
- Easy to monitor all conversations and workflows.
Notifications for Sales & Discounts
Consistent follow-ups and being on top of the customer’s mind is crucial for higher conversion rates. As this becomes harder to do with a growing database of customers, Wati makes this really easy by automating WhatsApp notifications.
It is a great way to drive more sales, especially during shopping seasons. Businesses can send notifications for sales, discounts, flash sales, or to notify customers about something. This helps maintain higher open-rates, reply-rates and clickthrough rates on your product/services page.
Advantages of WhatsApp Notifications in Sales:
- Notify your customers of your ongoing sales and discounts.
- Boosts engagement with customers and makes your product/service memorable.
- Maintaining direct contact with your customers and clients.
- Provides a better understanding of your client profile.
Enable Two-Way Messaging
The messaging feature allows two-way communication between the seller/sales agent and the customer. This back and forth gives an additional context regarding any enquiry or problem the customer may be facing.
This transparency helps improve the overall user experience and therefore increases the likelihood of getting a recurring customer. Recurring customers drive not just revenue, but are also a great way to bring more clients by word of mouth.
Highlights:
- Find out the problems of your customers in real time.
- Gives less room for confusion and misunderstandings.
No-code WhatsApp Chatbots
Custom Flows in Wati.io allow you to create no-code chatbots. Customers deserve to get priority support when they face a problem. Which is why these are great for providing 24/7 customer assistance, especially when they are short on staff.
You can easily automate integration with third-party apps like Zapier and Google Sheets. Use different chatbots for different stages of the sales cycle, such as Acquisition, Onboarding, and Engagement. Other examples include lead qualification funnels and employee offboarding.
Highlights:
- Connect multiple chatbots seamlessly.
- Requires no technical skills.
- Automate up to 200 steps.
Integrate Contacts from CRM
Apart from CSV, Wati.io easily supports integrating your contacts from major CRMs like HubSpot, Zoho CRM, Microsoft Dynamics 365, and many others. As WhatsApp is known for one of the highest open rates, businesses have started using it to enhance customer relationships and engagement.
Wati supports other powerful integrations with:
- E-commerce platforms like Shopify, WooCommerce, WhatsApp Shop, and more.
- Email/SMS like Hubspot and Zoho.
- Automation tools like Zoho Flow and Zapier.
- Payments and Billing platforms like PayPal, Stripe, and others.
- Pabbly Connect
- WordPress
- AI sales platforms like Apollo.io
Conclusion
Enhancing customer relationships and message personalization helps a business build trust with its buyers. This in turn allows you to be productive, understand customer problems and drive more sales throughout the year. But doing this manually when you reach a certain scale is impossible. This is when tools like Wati come in and help you save time, increase productivity, and optimize your workflow.