Amazon is one of the effective ways to reach millions of customers across the world. The potential is even greater in Q4 as many people have been saving up for the shopping season. This is your sign to start planning for Q4 by going through this ultimate Amazon seller checklist to boost your sales this quarter.
In this article, we will be going through the ultimate Amazon Seller Checklist for first-time and pro sellers to follow.
The Q4 Opportunity
The Q4 is one of the most profitable seasons for Amazon sellers. This can be due to a variety of reasons, like:
- Black Friday
- Cyber Monday
- Christmas
- New Year
People save more money during this period as brands tend to offer bigger deals and discounts for all kinds of products. This makes it a great opportunity for you to capitalize on. Therefore, as an Amazon seller, you need to check and optimize your Amazon listings, whether you are a first timer or a pro. This can be done with the help of Amazon research tools like Jungle Scout. It helps you research products on Amazon, find new product ideas and keywords for your product listings.
Ultimate Checklist for Amazon Sellers
Amazon Sellers, from beginner to professional level, can boost their sales and listing ranks on Amazon, using Jungle Scout. Strong product research is what’s behind every successful product and seller. This becomes more important during Q4 or other shopping seasons. No matter your experience level, Jungle Scout offers great tools to help you gear up for this sale season.
The Jungle Scout Catalyst is perfect for first-time Amazon sellers, whereas Jungle Scout Cobalt is for experienced and enterprise-level Amazon sellers.
Product Research
There is a better way to conduct Amazon product research and gear up for Q4 than wasting endless hours on manual research. The following Jungle Scout tools help you find and research products across multiple categories and niches:
- Product Database
- Product Tracker
- Opportunity Finder
- Niche Hunter
- Category Trends
Prepare your product inventory by analyzing past sales history. This will vary between category to category and can be hard to monitor manually. Jungle Scout tools like Product Database or Opportunity Finder help you figure this out.
Jungle Scout Catalyst
It offers a suite for product research, like the Product Database, Product Tracker, Niche Hunter, and so much more. Jungle Scout Catalyst is best suited for individual sellers and first-timers looking to scale their business on Amazon. The interface is intuitive and easy to understand for first-time Amazon sellers.
Product Database
Jungle Scout’s Product Database tool allows you to research millions of products across different marketplaces like the USA, India, Japan, the UK, and more. Just select your marketplace and product categories like Appliances, Camera & Photo, Pet Supplies or others you like.
Categories like Beauty & Personal Care are not recommended for beginners as people tend to buy from known and established brands. Select between ‘Standard’ and ‘Oversize’ to determine the product characteristics from the Product Tier. Now, choose your preferred seller type between Amazon, FBA, and FBM.
Apply your preferred filters like minimum price, maximum price, minimum sales, maximum sales, minimum revenue, maximum revenue, and more. It is recommended to select at least 400 to 500 sales per month for finding good products. You can access the Product Database tool from the side panel. You can find other tools here like the Product Tracker, Opportunity Tracker, and more for your Amazon journey.
Other major highlights for the Product Database include:
- Filters
- Including and excluding keywords for products.
- Excluding unavailable products.
- Excluding top brands for niche product research.
- Launch date for the product on Amazon.
Click the ‘Search’ button when you are ready and scroll down for results.
You can now check out thousands of products and their variations. Download the results in a CSV format for convenience by clicking “Download CSV”.
Product Tracker
You can add your favourite products to the Product Tracker to verify them further. Just select the product and look for the ‘+’ symbol on its right. You can add one or multiple products for monitoring them in the future.
Opportunity Finder
These tools help you decide what to sell on Amazon. Opportunity Finder is perfect for those who have no idea what category to sell in. It allows you to monitor emerging trends, sales performance, and get competitive insights.
Select the marketplace and product categories before you start applying filters to the Opportunity Finder tool. The main thing here is to find out the demand for the products we plan to sell. We can figure this, by applying filters for:
Note: Apply minimum and maximum limits to check product demand.
- Average Monthly Units Sold
- Monthly Search Volume
- Average Monthly Price
- Search Volume Trend
- Niche Score ( 1 – 10 )
- Competition
- Seasonality
Click ‘Search’ when you are ready and wait for the results. The higher the niche score, the better your chances are for selling the product. You can view metrics like the average units sold and search volume, and add them to the Product Tracker.
Sales Estimator
Jungle Scout Sales Estimator is a great tool to check average monthly sales numbers for specific Amazon categories.
Step 1: Select the Amazon Marketplace
Step 2: Select a Product Category
Step 3: Select Best Seller’s Rank Number
Step 4: Click ‘Calculate Sales’
Listing Analyzer
Step 1: Select Marketplace
Step 2: Input ASIN and search
The Listing Analyzer provides a listing optimization score based on the quality of the product title, product features, product description, and product images. This allows you to improve your listing and rank higher on Amazon.
Find The Right Suppliers
Supplier Database
The Suppliers database tool helps you search for suppliers that bring your product ideas to life. You can find them by searching through Product, Company, Supplier, or ASIN and analyzing metrics like Total Shipments, Total Customers, Top Customers, Manufactured Products, and more. You can save suppliers by selecting ‘Save Supplier’, or you can contact them directly by clicking ‘Search for Contact Info’. You can click ‘View More’ for a detailed shipment history.
Ways to find suppliers using Jungle Scout:
- Supplier by Product
- Supplier by Company
- Supplier by Supplier
- Supplier by ASIN
Finding suppliers by product is recommended for first-time Amazon sellers who don’t know specific company or supplier names. This makes it a great way to build your own supplier list and build relationships with them later.
After finding the list of suppliers, you can add them to the Supplier Tracker from the Supplier Database. It is easy to monitor them this way instead of manually searching every time.
Jungle Scout Keyword Optimization
Product sales and ranking on Amazon depend on your keyword research. Jungle Scout Keyword Optimization Tools help you research keywords that your competitors are ranking for and also provide other insights. Utilize filters to find top-performing keywords for a group of competing ASINs.
The following includes Jungle Scout’s Keyword Optimization tools:
- Keyword Scout
- Keyword Lists
- Keyword Rank Tracker
Keyword Scout
You can perform a keyword search, reverse or multi-ASIN reverse search on Jungle Scout to find relevant keywords for your product. Finding high search volume keywords and long-tail keywords is easy with the help of preset filters shown above. Applying relevant filters is important if you are trying to find something specific.
Some of the major Keyword Scout filters include:
- Category: To find keywords for a product in a relevant category.
- Search Volume Exact Match: Select minimum and maximum search volume.
- Ease to Rank: Choose the difficulty level for a new product to rank for the keyword.
- PPC Exact Match: Estimated median cost of an exact match PPC ad.
Keyword Lists
Organize high-ranking keywords for your products or ideas with the Keyword Lists tool. It is important to keep track of all important keywords for your product listings. You can access this tool from the side panel under Keyword Optimization.
Step 1: Select ‘Create List’
Step 2: Create a name for your list.
Step 3: You can now start sourcing keywords for your new list using Keyword Scout or import them manually.
Note: You can also download the list in a CSV format
Keyword Rank Tracker
This tool allows you to track your and your competitor’s keyword organic and sponsored rank performance.
Step 1: Select Keyword Rank Tracker from the side panel and click ‘Create Product Group’.
Step 2: Name product group
Step 3: Now add your products
Step 4: Add keywords (optional)
Analytics and Performance
Jungle Scout offers various tools for Amazon sellers to monitor analytics and performance. Some of the major tools include Profit Overview, Ads Analytics, and PPC Optimization. Finding your Net margin, number of units sold, ROI, Revenue, and net profit is very easy. All you have to do is connect your Amazon Seller account.
Craft Effective Product Listings
Jungle Scout’s Listing Builder tool helps you craft product listings based on top keywords that are found during your research. Select this tool from the side panel under Manage Products. You can create a new listing or import existing ones.
The Listing Optimization Score analyzes your listing’s potential to rank on Amazon and gives directional information to improve it. The score is based on Product Title, Product Features, Product Description, Keywords Used, Backend Search Terms, and Product Images.
Jungle Scout Cobalt
Jungle Scout Cobalt is best suited for big brands that want to understand Amazon demand trends, purchasing behavior. This helps companies drive more sales and serve consumer needs. It offers customizable data dashboards and includes a full library of report templates. Their built-in automation features and analytics tools save hundreds of hours per year. Bigger companies and professional Amazon sellers are the ones who benefit the most from it. Visit this blog for additional details on Jungle Scout Cobalt.
Pricing
Note: Jungle Scout offers a free trial for 7 days with money money back guarantee.
Plans Available:
Billed Monthly
- Starter:$49/month
- Growth Accelerator: $71/month
- Brand Owner: $129/month
Billed Annually
- Starter: $29/month
- Growth Accelerator: $39/month
- Brand Owner: $119/month
The Growth Accelerator and Brand Owner plans are great if you prefer advanced seller features. You can also claim reliable deals and coupons for additional discounts.
Conclusion
Jungle Scout offers diverse pricing for first-time Amazon sellers to professional sellers, and brand-owners and small businesses. Their free Amazon Sales Estimator tool helps you calculate estimated sales per month after selecting the marketplace, product category, and Best Seller’s Rank Number. Still unsure? Get a 7-day free trial with a money-back guarantee.