Performax is Reliance Retail's high-performance apparel brand, which aims to provide athletes with functional sports clothing. They specialize on tech-backed, quality-first apparel, footwear, and accessories with features such as QuickDry, Kooltex, anti-static, antibacterial, and UPF protection, as well as breathable mesh and high-cushion soles, all designed to improve workout performance. Performax was founded with the objective of "inviting, inspiring, and enabling a world-class athletic culture." The company supports an athlete's journey through purpose-driven design and affordable pricing. With over 1,000 retail shops in over 330 cities, Performax is expanding its physical and digital retail footprints.
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