Ed-a-Mamma is a brand that loves nature and is dedicated to inspiring the same love in children through the launch of the playwear and storytelling products which have been specially made to encourage a conscious lifestyle and environmental care. The brand which is owned by Alia Bhatt, has been using 100% natural, biodegradable fabrics, AZO dye-free, and plastic-free buttons which are safe for both the child and the planet. Their pledge to eco-friendliness involves the reuse of fabric scraps, the use of GOTS certified organic yarn, and the use of FSC certified paper for garment tags. Every piece of clothing will have a seed ball so children can plant it and thus learn eco-friendly ways. Ed-a-Mamma’s garments are also the first choice to be recommended for being long-lasting, hand-me-down-able, and visually appealing by means of prints that are unique and at the same time comfortable to use after complying with vendor regulations and safe production processes.
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