Every AI Video Generator out there is good at different things. It is essential to choose an AI Video Generator tool based on what you want to use it for. Today, we are going to dive deeper and do a detailed review of Pictory AI.
Pictory AI Video Generator tools offer multiple ways to generate AI videos, such as:
- Text to Video
- Images to Video
- URL to Video
- Audio to Video
- PPT to Video
- AI Video editor
- Record
Key Pictory AI Features
Pictory AI video generators can save marketing agencies and digital marketers a lot of time by automating video content creation for ads, client campaigns, and company branding. Coaches and educational companies can convert boring learning materials into engaging video sessions. The AI Video generators are only as good as the prompts you give them. Therefore, tools like AI writing tools can help you create detailed prompts that can be fed into AI video generators.
All AI video generation tools are easily accessible through the dashboard, as given below
Text to Video
The Text to Video Generator tool allows you to turn any text into engaging videos for marketing, tutorials, educational materials or any other creative purpose. Text-to-Video AI tools help students understand hard concepts. Just write a prompt explaining what you want to see in the video, and the AI tool will generate a video with music.
Step 1: Create your account and log in.
Step 2: Select the AI tool of your choice from the Pictory AI dashboard.
Step 3: Enter the text prompt in detail, explaining what, when and how you want to see in the AI-generated video. Then the estimated duration of the AI video will be displayed, depending on how long your prompt is.
Step 4: Check out your generated video. Depending on your prompt, your AI video is divided into different scenes.
Step 5: Each scene and the entire video duration can be changed according to your preference.
Step 6: Download the video after adjusting it to your tone and style.
Other options to trim your generated video, duplicate your scene, and add voice-over are available. The AI Text to Video tool adds background music for your video that can be customized if you describe the details in the prompt. Although you can remove it by turning off the background music toggle after your video is generated.
Connecting two scenes is possible with the help of transitions. Check for the small logo between any two scenes below the video for applying transitions. Generate videos in Widescreen 16:9, Portrait 9:16 and Square 1:1 video formats.
Apply Voice-overs
Voice-overs provide context for your video, especially if it’s educational or marketing-related. Click on the mic symbol, which is below your video, to use the voice-overs in your video.
Key highlights:
- AI-generated voice-overs: They are synthetic or artificially generated voices.
- Upload your voice-overs: Already got voice-over files? Great! Directly upload them to Pictory AI. You can upload audio files with WAV, MP3, and WEBA formats.
- Record voice-overs: Allows you to record your own voice-overs.
- Choose music from over 15000 immersive music tracks and ElevenLab’s AI voices in 29 languages for different purposes, genres, and moods. Although ElevenLab’s AI voices are only available starting from the professional plan. Make sure to benefit from websites like CouponzGuru and use trusted coupon codes to save big while getting Pictory AI.
Images to Video
The image-to-video generators use an image as a reference to generate the video. Suited for creatives who already have an idea. You can create slideshow videos with your images and video clips.
Just click on the images to the video tool, upload your images or video files to start using it. You can later personalize your story with text, music, and branding.
URL to Video
Pictory’s URL to Video tool works by first generating a script by analyzing your given URL. This script is further used to generate your video.
Step 1: Click URL to video from Pictory dashboard
Step 2: Enter your URL
Step 3: Choose a video type: Explainer, Marketing, Internal Communication, Tutorial, and Product Introduction
Step 4: Provide additional information that is relevant to your goals like market conditions or locations.
Step 5: Choose a platform you want to generate the video for, like YouTube, Pinterest or others.
Step 6: Choose the length for your video: 30s, 30s – 1min, 1min, 1min – 5min, > 5min.
Step 7: Click Generate script
Step 8: You can now edit the scene setting in the right column and choose video format, before you click Generate video.
This tool is best suited if you don’t know how to clearly describe what you want. Provide it with any URL that best represents what you’re looking for, and the tool will do the rest.
Audio to Video
With Pictory’s new Audio to Video tool, you can convert your audio files into videos. Transform voice-overs, podcasts and other audio into amazing visuals within minutes. Follow these steps to use the Audio to Video tool.
Step 1: Select the ‘Audio to video’ tool
Step 2: Upload your audio files or use the demo audio
Step 3: Review the transcript and make your adjustments
Step 4: Click the ‘Create Video’ button to create the video storyboard
PPT to Video
The PPT to Video tool allows you to transform your PowerPoint presentations into videos. All you have to do is upload your presentations. Have an idea for a product that you want to pitch in front of investors? Instead of going for boring PPTs, convert them into a stunning video using Pictory.
You can try this feature with a demo PPT to see how it works.
Step 1: Click PPT to video from the dashboard
Step 2: Upload your PPT or use the demo PPT
Note: AI will not generate a script for your PPT if you turn on the ‘Use speaker notes for narration’ option.
Step 3: Click Generate video
Step 4: Adjust the generated video to your style and download the final video
Create a Team
With Pictory you can create a team by inviting more members, which allows you to create and share projects, media, and so much more. This feature is available for Team and Enterprise plans.
Step 1: Choose a team name
Step 2: Invite team members by entering their email addresses
Step 3: Create the after inviting all members.
Now you can create new projects or import any others that you already have, for all team members to access..
AI Video Editor
Pictory’s AI video editing tool allows you to remove filler words, silences, and add captions efficiently. You can try it out with a demo video provided by Pictory.
Those awkward silences in your videos can distract your audience. To get rid of this, using Pictory’s AI video editor, just use the ‘Remove filler words’ and ‘Remove silences’ toggle to get the job done. Select the time duration of silences in your videos.
It returns “Silences not found” if the silences are not long enough in the video.
It also lets you add subtitles, change any particular word, and apply different text styles like Navy blue, Indigo ink from the Styles library.
Record
The Record tool allows you to record yourself or the screen so that you can quickly edit it using the AI video editor tool and remove filler words, awkward silences, and generate dozens of short highlight clips.
Pictory AI Brand Kit
The Pictory AI’s Brand Hub helps you create your brand by analyzing your logos, primary and secondary brand colors, and fonts.
Step 1: Click on Brand Kits from the Pictory dashboard.
Step 2: Type in your brand name.
Step 3: Upload all variations of your logo.
Step 4: Choose your primary and secondary brand colors.
Step 5: Select fonts for your brand from the fonts library and click ‘Create’.
Step 6: Check out the brand design and make your adjustments if necessary.
Other brand assets include voice-overs, background music, visuals, including Intro, Outro and others. This generated brand can be applied to your video projects.
Pictory AI Use Cases
Out of all the AI video generation tools out there, it is important to find one that fits your needs. Pictory AI is best suited for:
- For generating helpful training, instructional, and educational videos.
- Enterprise content teams.
- Marketing agencies and digital marketers.
- Business organizations and professionals
- Coaches and Educational professionals
- YouTube Content creators
Enterprise content teams, content marketing agencies, digital marketers, and business professionals spend a ton of time and money on content expertise. Creating quality content for training materials, marketing campaigns, and educational tutorials doesn’t come cheap.
Using AI video creation tools like Pictory makes the content creation process easier as it helps content marketing teams and professionals to come up with ideas quickly. Experimenting with new content ideas helps you know what works and what doesn’t, and saves a lot of time.
Many organizations use generative AI tools to explore new ideas, even if they don’t plan to use AI content.
Pricing
The following includes Pictory AI’s Pricing Plans:
| Plan | Video Minutes | Price | Number of Users |
| Starter | 200 video minutes | $19/month | 1 User |
| Professional | 600 video minutes | $29/month | 1 User |
| Team | 1800 video minutes | $99/month | 3+ Users |
| Enterprise | Custom | Custom | 10+ Users |
API Pricing:
| Plan | Video Minutes | Price |
| API Self-Serve | 120 video minutes | $79/month |
| API for Enterprises | Custom | Custom |
Final Verdict
Pictory AI is a great choice for first-time AI users as it’s intuitive, easy to learn, and beginner-friendly. If you’re looking for affordable AI video generation tools, then it’s worth giving Pictory AI a try for business, marketing, and educational needs.
The starter plan would be a great start, as it is affordable and provides enough limits for AI video generation. You can opt for a Team plan if you plan to collaborate with other team members.