Helium 10 is a powerful all-in-one toolkit for Amazon sellers, thanks to its powerful and steady stream of feature upgrades. It is one of the widely used platforms for Amazon sellers. Now, along with its recent updates AI, AI-driven PPC, Search Query Analytics, and influencer research tools, it’s only getting better.
Now, since with this more tools are entering this particular sector and compact pricing, is Helium 10 worth it? This is the real question. So, in this blog, we will walk you through everything straight, from features to performance and pricing. So, if you are scaling a 7 figure business or just starting, we got you covered.First, let’s understand the Pros and Cons of Helium 10
Pros
- It provides highly accurate data
- It has an easy-to-follow user interface and customer support.
- Almost 30+ quality tools and a wide range of learning resources.
Cons
- With so many tools, it can overwhelm the users.
- It is a bit costly
- The mobile version has fewer features than the desktop version.
So what is Helium 10, and what does it offer?
Helium 10 is an all-in-one software for Amazon sellers. However, some have more value than others. It is beneficial in finding top products, tracking competitors, running ads, and optimizing listings, everything through one single platform.
The platform was launched in 2015, is trusted by over 2 million sellers, and packs almost 30+ tools for every section of your business. Product research, AI-based PPC, listing creation, and Helium 10 are bound to give you everything you need to stay ahead of your competitors. So, if you want to run your Amazon business smoothly without juggling between 5-6 tools, Helium 10 is the perfect option for you. And, the best part is there 40% off for users for 6 months, on using the code SUMMER202540OFF
Helium 10 Is Best for:
Helium 10 works best for every Amazon seller, while some get more value than others. It is suitable mainly for:
- New Sellers: It helps them find the winning products, write better listings, and understand what works best. Initially, the tool can feel overwhelming, but the built-in training gets you to speed fast.
- Experienced Sellers: For experienced sellers with Helium 10, it is easier to track what is already working. One can become a pro in tracking keywords, finding detailed profit dashboards, and automation features that save some real-time.
- Agencies: As agencies have to manage multiple clientele and a vast catalog, Helium 10 helps them stay organized, automate the tedious work, and align the team.
- Amazon Influencers: Helium 10’s Influencer X-Ray tool makes product research quick and visual. It also shows real-time data on Amazon, which is convenient for finding what to promote.
Newest Feature of Helium 10
- The best thing about Helium 10 is that it keeps evolving. Even this year, there has been a major update, and it makes a significant difference.
- The advertising section got a significant update; now AI, AI-based PPC is available on the Platinum plan. Hence, there is no need for a top-tier subscription to run more innovative and automated campaigns.
- However, for creators and performance marketers, The Helium 10 Xray has a dedicated mode for Amazon influencers and creators, and it is accessible from the starter plan. Even in the Diamond Plan, there is a new feature termed the Search Query Performance Analyzer, which lets one quickly pull and overlay Amazon search data on one’s own without any fuss of downloading or searching.’
The Features and Tools
As it is now understood, Helium 1o covers every feature of running an online business on Amazon. Be it finding the right product to manage the PPC and track portability. No need for multiple apps. Thanks to it, it’s one smooth system that works together.
Product Research
Finding a good product that is actually sold is tedious. Helium 10 simplifies this process altogether. Product discovery with Black Box and Xray. The two majorly used tools.
- Black Box will let you filter 450 million products from Amazon using advanced criteria like pricing, category, and optimization in order to uncover high-end conversational products. Highly suitable for identifying high-demand and low-competition products. With this, finding opportunities is much easier.
- Xray is a part of the Helium 10 Chrome Extension, which lets the user browse through products and analyze them while browsing through Amazon.
- Trendster will help show product demand changes over time so you are not stuck with the previous spike.
The best part about these tools is that they eliminate guesswork and help find profitable products that are high in demand and profitable.
Keyword Research
Helium 10’s keyword research ensures you are targeting what your consumers are actually searching for, and it gives you the two best tools for Thai.
- Cerebro- It reveals the keywords your competitor’s ASIN ranks for, which allows you to reverse engineer their SEO and keywords they are ranking for and how much traffic these keywords bring in and advertising strategy.
- Magnet: It expands seed keywords into a list of relevant and high-volume search terms with strong buyer intent. It also helps in building one’s keyword list from scratch using real Amazon Search Data.
- Misspellinator- This innovative tool finds the misspellings that people type; it is the best way to capture traffic with zero competition.
Together, these tools improve your visibility and enhance ad performance by focusing on the most effective keywords.
Product Listing Optimisation
Once you have the right keywords, Helium 10 will help in creating high-converting listings that actually rank.
- Frankenstein-It organizes and redefines your keyword list by removing duplicates amd formatting it for listing.
- Scribbles- It will help in crafting titles, bullet points, and descriptions using target keywords and, at the same time, track usage and character limits.
- Listing Builder, with the help of AI, will help in writing listings by following Amazon’s guidelines and using the keywords you provided relevantly. It also syncs well with Seller Central so that one can push updates live with a click.
So, if you are improving an existing list or writing from scratch, Helium 10 tools save time and increase your chances of ranking.
Analytics Tools
It’s simple: you can’t improve what you don’t track, and hence, Helium 10 makes tracking simple.
- Profits give you a real-time overview of your business metrics through the dashboard, including revenue, cost, and net profit, so that you can make informed decisions.
- Keyword Tracker monitors your keywords over time and alerts you if they are dropping.
- Market Tracker 360 helps you watch over your niche so as to track your competitors and determine if any new competition is in the market without it becoming a threat.
Everything is visual and easy to read, and it is designed in such a way that helps in making informed decisions.
Ads
The main objective of the Helium 10 advertising platform Adtomic is to simplify the Amazon PPC.
- It offers keyword harvesting, bid automation, and campaign-level insights in order to optimize ad performance.
- With just one user-friendly dashboard, one can manage, spend, track ROI, and discover new keyword opportunities.
.If you are trying out Amazon ads or simply scaling up PPC for the first time, with the help of Adtomic, managing the campaign is super easy and effective.
Other Tools
Suppose you are a seller already or about to start selling. In that case, the Helium 10 subscription is worth keeping because there are a number of tools for active sellers, too. The top 2 are Refund Genie and Follow Up. The Refund Genie helps you get reimbursement from Amazon in case they lose your stock without any information. At the same time, Follow Up works well in informing customers more about your brand through its automated email. It will also request a review after they make a purchase.
Performance and Effectiveness
The one thing that makes Helium 10 stand out is the amount of time it saves. At the same time, it gives the user confidence once the data starts moving in. Tools like Scribbles and Listing Builder help create a listing in less time than it used to take and with better results. Scribbles ensure the money keywords are not left on the table. At the same time, the Listing Builder AI gets things structured and quickly ready to publish. It saves hours of work every week.
The same goes for Black Box and X-rays; it cuts down 90% of manual work. Tracking competition, keywords, and profit, all without switching tabs, is made easy with Helium 10; it just doesn’t help you launch but also stays competitive. Be it tracking keywords, figuring out trends in the niche, or automating PPC with AI. It will ensure you are ahead in your business, especially if your competitors do all the work manually.
Accuracy of Data
If you are a seller on Amazon, your decision is only as good as the data behind it. Here is when Helium 10 comes into the picture. So, the platform will pull directly from Amazon’s API for tools like Profits, Refund Genie, Follow-Up, and Inventory Protector. Henc, these numbers deflect real-time data since Amazon doesn’t share competitors’ sales estimates. Hence, Helium 10 uses its algorithm, which has refined data points over the years.
Pricing
Helium 10 offers pricing, be it if you are launching your first product or someone who has been in the business. So, if you are in it for the long run, the yearly plan comes with solid savings.
Here is the yearly plan
| Pricing Plan | Per Month Cost | Yearly Cost | Offers |
| Free | $0 | $0 | Basic Tools with limited features |
| Starter | $39/month | $29/month | Budget-Friendly Buyers, New Sellers |
| Platinium | $99 | $79/month | Growing Businesses |
| Diamond | $279 | $229/month | Large Operations with Advanced tools |
| Custom | Custom | Custom | Brands, Agencies, and Complex requirements |
They also offer an enterprise plan for high-volume sellers who require more seats, deeper integration, and tailored onboarding. So, if you are running a big team or managing multiple markets, it is worth looking into. However, for most users, the Platinum plan covers all the core tools, such as the AI-powered PPC, without jumping into the top tier. However, if the plans are too costly for you, don’t worry as we have exclusive 40% off for our users, click on the button to claim the offer.
User Interface
The best thing about Helium 10 is a clean and organized platform. Especially given the number of tools integrated into it. The AI dashboard is super easy to navigate and has everything from product research to keyword tracking and tools. It also gives you the ability to pin your most used tools to access faster. However, the learning curve depends on your experience. However, the layout is easy to find your way around, and most of the tools come with built-in video tutorials.
Ending Thoughts
Helium 10 might feel a lot, especially if you are starting. At first, the pricing may feel like a lot, but with time, it gets better. Every penny paid is justified as the team keeps on improving the software. They keep on rolling out new features, refining existing tools, and making it easier to run a business on Amazon. Each feature is rightfully and thoughtfully designed to improve growth, efficiency, and portability. It is optimized by top sellers globally and consistently updated with new capabilities. So, if you are serious about scaling up your business online, on Amazon Business, Helium 10 is not just helpful but extremely essential.