Online shopping has drastically changed the way Indian shoppers purchase clothing. Countless brands with fast deliveries are to thank for this. They offer a wide variety of fashion products and accessories right at their fingertips. Many clothing apps now cater to different styles, tastes, and budgets. This happened when brands understood affordability as a key factor in appealing to the audience.
Before the internet boom, the major clothing preference was largely ethnic. The internet has now exposed the audience to trendy Western wear and accessories. Today, we will look at different apps for buying clothes in India.
AJIO
Best For: Trendy Apparel for Every Occasion
Ajio is a marketplace for Indian fashion and lifestyle products. Whether you’re dressing up for a wedding or looking for comfy loungewear, AJIO has got your back! It has become a go-to platform for millennials and Gen Z who like to follow trends. As you know, keeping up with trends isn’t easy. Therefore, make sure to visit Ajio’s new arrival page for the latest clothing.
Main Highlights:
- Popular categories for men and women: Western outfits, ethnic wear, and accessories.
- Use the AJIO app for a hassle-free shopping experience.
- Major AJIO sales: AJIO Big Bold Sale, AJIO All Stars Sale, and Black Friday Sale.
- Their high-end vertical Ajio Luxe offers luxury products.
- Offers frequent sales and coupons for additional savings.
Bewakoof
Best For: Casual Wear For Youth
Bewakoof is an Indian fashion brand mostly targeting the Gen Z audience. It is quirky, fun, and casual apparel that appeals to the young crowd. One can find clothing using popular anime, Marvel shows, and other pop culture themes. Sometimes it’s not about the comfort, but wearing the official merch.
Main Highlights:
- Clothing with slogans and humor resonates with Indian shoppers.
- Is there an app available?: Yes
- The best sellers often include graphic tees, joggers, and funky accessories.
- The average price range is between ₹400 and ₹1,500.
- Check for the Bewakoof OOF Sale for major discounts.
Adidas
Best For: Sports Fashion & Apparel
There is no need for an introduction for this brand. Adidas is a global sportswear company specializing in clothing and high-performance gear. Their products include gym wear, tracksuits, hoodies, graphic t-shirts, and football jerseys. Major sales like EOSS offer major discounts, which generally happen twice a year. Apart from that, you find smaller promotions that are more common.
Main Highlights:
- Adidas clothing is suited for both the general audience and pro athletes.
- Popular Sales: End of Season Sales(EOSS).
- Does Adidas have a shopping app?: Yes
- Major Adidas categories for clothing: Activewear, sportswear, and gymwear.
Myntra
Best For: Brand Variety
It hosts over 6000 fashion brands. This gives the buyer a brand variety when they don’t know who they want to shop with. You will find many brand options, whether you are looking for a lehenga choli or party wear. The Myntra app features an intuitive user interface for the best user experience.
Main Highlights:
- Popular categories: Indian & Fusion wear, Western wear, and sports wear.
- Use the Myntra app for a personalized shopping experience.
- Insider loyalty program offers exclusive deals and early sale access.
- Major Sales: the End of Reason Sale(EORS) and the Big Fashion Festival(BFF), among others.
Nykaa Fashion
Best For: Designer Wear and Festive Outfits
Nykaa Fashion is a dedicated platform focused on clothing. They offer premium clothing and accessories for men, women, and children. Their Nykaa Prive loyalty program offers free shipping, exclusive gifts, and early access to sales.
Main Highlights:
- Available App for Download?: Yes
- Offers a curated selection of premium and designer brands.
- Easy returns and exchange options on many products.
- The app makes it easy to shop anywhere and anytime.
Flipkart
Best For: Affordable Prices for Clothing
Flipkart is an Indian e-commerce giant that offers clothes, electronics, groceries, and anything you name. When it comes to fashion, they host an extensive range of clothing categories that cater to everyone. No matter what your style or budget is, there is something for all shoppers. From trendy casual wear and formal attire to traditional garments, Flipkart offers a variety of options.
Main Highlights:
- Popular sales to shop for clothing: Big Billion Days and Big Savings Days
- Major clothing categories include
- Shop from the Flipkart app anywhere and save time.
- Common price range for clothing on Flipkart: ₹200 to ₹1,500.
Bonkers Corner
Best For: Unisex Streetwear and Oversized Fits
If you are tired of repeated clothing designs and styles, then Bonkers Corner is a breath of fresh air. Their sales focus is on their signature oversized graphic T-shirts, hoodies, and co-ord sets. The app and website frequently drop new outfits inspired by social media trends and pop culture. The Drift, Out of Office, and Delulu collections are among the most popular.
Main Highlights:
- Offers a dedicated shopping app for iOS and Android.
- Regular new drops and limited styles.
- The style leans towards a casual, street-inspired look.
Conclusion
Online shopping for clothing has never been more accessible in India. Although there is no perfect app for all clothing needs, I would recommend Bewakoof and Ajio for budget-friendly prices. Constant new designs and quality are also major factors influencing my decision. No matter which one you go with, all of these offer big discounts.