Anchor is Indian’s first vegetarian toothpaste brand launched in 1992. Innovating the use of calcium phosphate, extracted from rock rather than bone ash, they made a trendsetting product that boosted it to become a major player in the toothpaste market. The company’s vision for the future is firmly anchored in the belief of adopting sustainable development practices. Their main focus is innovation in products and processes and being mindful of the customers needs. At Anchor they offer a variety of high quality toothpastes, toothbrushes and mouthwash in the oral care category.
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